Who can wear these watches?

We receive many questions and comments about who is “allowed” to wear our watches. As a Black-owned business selling an African-inspired product, many people understandably (but incorrectly) assume that the products we make are for Black people and no one else.

We started Kin to build a welcoming and global community around the celebration of both culture and individuality, and we firmly believe that you don’t have to be part of the African Diaspora to appreciate African culture.

We also believe it's ultimately a great thing when more people learn about and are positively exposed to new cultures. It creates more empathy and brings people closer together, which is a key reason Kin was founded in the first place.

With our focus on promoting individuality, our community gets stronger with each unique addition. We are inclusive, and we encourage you to explore and wear our watches, no matter your background.

Explore The Collection



How do learning and context play into this?

We believe that learning more about the history behind the fabrics we feature will put you in a much better position to fully appreciate the cultures from which they originate. Context is key.

Cultural appropriation - the unacknowledged or inappropriate adoption of one group’s culture by members of another (and typically more dominant) group - often goes beyond simple naïveté. It is usually driven by naïveté that likes to stay uninformed.

Regardless of where you’re from, we encourage you to explore the different fabrics we feature and learn more about the cultures they come from.

Featured Fabrics


If you still have any reservations or questions, please send us an email at support@kinwatches.com or call us directly at (818) 660-0753.

We mean it. We’d be happy to discuss this with you, and we’re always here to help.

Welcome to our community.
Founders